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Strategic Product Innovation

The Process of New Product Innovation & Deployment

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Copyright Decision Processes International Asia. All Rights Reserved.

A proven way to achieve strategic supremacy is to dictate the pace of innovation in the sandbox that you have chosen to play in. To do this, you would need to have a pipeline of new products ready to be rolled out at will. New products creation is not mere chance, or random flashes of inspiration. Innovative companies make it happen. Continuously.


Successful innovators, consciously or not, use a repeatable thinking process to manage change to their advantage. Systematically searching out new products, new markets, and new customers. Evaluating them for risk and reward, feasibility, and fit with the corporate strategy. 


And implementing only when analysis shows a high probability of success. 


This concept is the basis of DPI's Process of Strategic Product Innovation℠. This process harnesses your key people's understanding of changes taking place in your company's markets and business environment. It directs that knowledge through a creative yet rational pathway to discover opportunities for new-to-market product concepts – products that do not exist today and that leverage the company's key strategic capabilities.

The Process of Strategic Product Innovation℠ is being used by many companies around the world, including here in the Asia Pacific, to generate a steady stream of innovative new product and/or service concepts, and to identify opportunities for entirely new markets and customer groups.


The future holds vast opportunities for growth if you know how to use change to your advantage. Strategic Product Innovation -  the key to continuous innovation in today's rapidly changing world, to remaining distinctly relevant and to outpacing the competition.

Strategic Thinking Process

Strategic Thinking Process For Non-Profits

Strategy Execution Framework

Strategic Product Innovation

Situation Management

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